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    果露酒未來發展之路:健康、時尚、傳承、創新

    2018-11-20

    消費日報網上海訊(張春兄) 11月17日下午,由中國酒業協會主辦,中國酒業協會果露酒分會、中國保健酒聯盟承辦,勁牌有限公司協辦的以“健康、時尚、傳承、創新”為主題的中國果露酒發展論壇在2018上海國家會展中心舉辦。

    中國酒業協會常務副理事長王琦,中國食品發酵工業研究院副院長宋全厚,中國保健酒聯盟秘書長吳剛,中醫泰斗級專家、著名中醫內科專家級教授王鳳岐,瀘州老窖養生酒業有限公司名譽董事長付全貴等來自全國果露酒行業的各企業領導和代表共同探討中國果露酒的發展之路。

    中國酒業協會常務副理事長王琦

    王琦副理事長在致辭中指出,果露酒行業目前發展存在以下幾個問題:

    一、行業發展不平衡。不同酒種和不同企業之間在體量和技術上有很大區別,發展不平衡,而且差距在不斷加大。

    二、品牌建設市場推廣滯后。品牌建設還沒有引起很多的重視,推廣滯后,推廣模式沒有明顯改變。

    三、生產工藝和理念相對落后。發展模式基本上照搬葡萄酒的技術,沒有產品個性,制約產品和企業的發展。

    四、技術人員缺乏。果露酒要求專業人員具有更廣闊的視野,專業要求度高,目前人才缺乏,技術方面也缺乏更新和迭代。

    王琦副理事長進一步指出,隨著消費者健康意識的不斷發展,果露酒的發展也發生新的變化。比如大健康熱潮推進行業持續發展;購物和品牌傳播方式的改變,為小眾產品提供了很好了銷售和宣傳的品牌;白酒市場的細分以及個性化消費時代的來臨,有助于果露酒和保健酒的快速發展;國家級果露酒評委考評的選拔、評酒師職業資格的鑒定以及特色國酒的認證等都有助于果露酒產業的大發展。

    西班牙雪莉產區管理委員會市場總監Carmen

    主題演講環節,西班牙雪莉產區管理委員會市場總監Carmen講述了《世界利口酒的現狀及發展趨勢》,并分享了雪莉主要品種和產品。王鳳岐教授講述了酒與中國式養生的深厚淵源。瀘州老窖養生酒業有限公司名譽董事長付全貴帶領大家展望了《露酒的市場發展前景》。

    對話環節,中國食品工業發酵研究院副院長、中國保健酒聯盟秘書長吳剛、北京鏈e鏈云營銷CEO林楓、瀘州老窖養生酒業有限公司副總經理徐曉東、深圳市銀寬酒業有限公司副總經理陶端永在激辯之中找到有利于推動產業加快創新與發展的方法。

    最后,中國酒業協會常務副理事長王琦宣讀獲得特色果酒稱號的企業名單。獲獎企業分別為遼寧華原葡萄酒莊有限公司、通化萬通葡萄酒股份有限公司、青島紫斐藍莓研究有限公司、山東皇尊莊園山楂酒有限公司、安徽省成果石榴酒釀造有限公司、廣東桑醇酒業有限公司、山西彤康食品有限公司、四川省宜賓五糧液集團仙林果酒有限責任公司、瀘州納貢莊園酒業有限公司、四川梅鶴酒業有限公司。

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